Neue Investis Studie: Social media for corporate communications

Investis has published its first comprehensive review on corporate social media use in the US and UK. The study which reviewed the practices of 500 companies, concluded that British companies lag significantly behind their American peers. IR content however is viewed as the second most popular content to be posted on social media channels, and UK companies faired marginally better than US companies with their use of twitter accounts to post IR content.

Zur Studie geht`s hier.