Online video disclosure with RWE: short and sweet

An ‘elevator pitch’ video could offer a distinctly powerful way of getting facts to investors, says RWE

Though online video is currently enjoying a heyday as a way of engaging with investors, companies have yet to settle on a format that works as well as traditional communications or face-to-face meetings. Some might provide recordings of earnings calls or roadshow dates, while others use the format to show footage of factories or offices, providing extra financial color to their IR. 

At German utilities company RWE, meanwhile, videos are used to provide short and current content that explains earnings, recent business performance or current affairs. Dr Stephan Lowis, RWE’s head of investor relations, explains that the format is an extension to, rather than a replacement of, existing documentation.

‘We have enough disclosed information – maybe even an overflow of it – and produce reports, quarterly updates, factbooks,’ he says. ‘The thing we have to think about is a different format to get RWE’s messages across. The information is there already but if people are bombarded they might not get the main or core message. Video is a powerful tool to give investors the right information, the information they need.’ 

Hier geht es zum Artikel inkl. Video erschienen im IR Magazine