What exactly is a “media room” section and what should we do with it?

Frequent any number of large corporate websites and you’ll regularly find a section dedicated to media. Sure, it may not have been deemed worthy enough to earn a position on the primary navigation, but you’ll still often find it served up alongside the critical investors and careers sections, wherever they may be.

Can’t find it? That may be because this section is also commonly referred to as either a “newsroom” or “pressroom.” Though naming conventions are flexible, at the end of the day, the primary audience for these sections remains the same: members of the media.

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