Influence of the growing ETF industry on active investor relations work 11Table of content 4 Influence of the ETF industry on IR work 44 4 1 Hypothesis formulation 44 4 2 Methodology 44 4 3 Overview of data and analysis of questionnaire results 45 4 4 Discussion of the results and recommendations 56 4 4 1 Status quo of the importance of ETFs 56 4 4 2 Recommendations on how IR can prepare itself 58 5 Summary and outlook 64 Bibliography 68 List of annexes 74 Über die Autorin 109

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