Influence of the growing ETF industry on active investor relations work 49Influence of the ETF industry on IR work On the one hand this index targeting strategy is an attempt rather than a strategy to keep up with the development IR analyses in which sectors the company is allocated and whether the company is included in the right sector indices On the other hand the strategy may involve increasing the liquidity of the share and the overall market capitalization In contrast to tracking the indices in the future only a good third 35 of the 20 respondents plans to make a change in their targeting strategy in the future 65 say they will not adjust their IR strategy with regard to index targeting as is illus trated in figure 14 85 of the respondents can imagine that IR will be committed to fulfilling certain index criteria within the company in the future such as ESG indices For a small proportion of 15 out of a total of 20 respondents such a commitment to achieving index criteria in the company is not a likely option as figure 15 shows Figure 15 Likelihood for the fulfillment of index criteria Source own survey Likelihood to support the fulfilment of certain index criteria in the company in the future yes no Figure 14 Expectations of an active index target ing strategy Source own survey Are there any future changes planned to the active index targeting strategy yes no Figure 13 Pursuit of an active index targeting strategy Source own survey Pursuit of an active index targeting strategy yes no 10 15 85 90 35 65

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