Influence of the growing ETF industry on active investor relations work 63Influence of the ETF industry on IR work ESG has long since ceased to be just a trend or mainstream topic but will continue to gain enor mously in importance Thus activities related to ESG will also continue to further develop which has and will continue to have a direct influence on IR Already today there are dedicated ESG IR managers who are specialized on ESG within the IR departments In the future however every IR expert will have to be familiar with the topic as he or she will have to be able to explain not only the financial but also the non financial KPIs and the company s strategy with regard to ESG com pliance to investors and stakeholders in meetings and at roadshows

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